With a solid lead gen mechanism, brands can not just nurture leads on chat but call them and build relationships. No matter the size and scale of your brand, CTWA will be instrumental for performance marketing and making the best bang for your buck. The results? They have seen a 10% increase in their RoAS ever since we ran the experiment. However, this lead gen mechanism is proving so efficient for high-value purchases that brands like Bella Vita now have a dedicated calling team that builds and converts customer relationships. With CTWA, brands are selling on more than chat but effectively using this mechanism to get high-intent leads. CTWA will be a game changer for brands, especially those who see personalization and nurturing as critical differentiators.
Yes! Chatbots are great, and we've seen some fantastic results with them at LimeChat, but Meta's latest launch is set to change how we sell permanently. You might be surprised to hear this coming from a sales leader at a chatbot company. It's high time we understand that only some buy from a chatbot.
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